Including on to the in depth checklist of lawsuits, New York Lawyer Common Letitia James introduced she would sue vape big Juul for “misleading and deceptive advertising of its e-cigarettes.”
James introduced the lawsuit on Tuesday, saying that Juul’s advertising strategies contributed to youth vaping in New York. The lawsuit alleges that Juul illegally bought its vaping merchandise to underage people who smoke through the use of its web site and third-party retail shops, and that the corporate’s promoting marketing campaign doesn’t point out that its merchandise include nicotine.
“There might be little question that Juul’s aggressive promoting has considerably contributed to the general public well being disaster that has left youth in New York and throughout the nation hooked on its merchandise,” James mentioned within the announcement. “By glamorizing vaping, whereas on the identical time downplaying the nicotine present in vaping merchandise, Juul is placing numerous New Yorkers in danger. I’m ready to make use of each authorized software in our arsenal to guard the well being and security of our youth.”
The lawsuit additionally alleges that in 2017, a Juul consultant advised college students at a New York Metropolis highschool that its vaping merchandise had been safer than conventional cigarettes.
“After the meeting, one scholar approached the Juul consultant and requested what to do a couple of buddy hooked on nicotine. The consultant responded that Juul’s merchandise are a ‘safer various than smoking cigarettes and it might be higher for that child to make use of Juul,” the lawsuit says.
Juul has been on the forefront of the vaping controversy and already has many lawsuits and investigations in opposition to the corporate.
The Federal Commerce Fee (FTC) began an investigation in opposition to Juul in August. Together with the FTC, state attorneys normal are trying into whether or not Juul targets minors with its advertising and flavored e-cigarettes. The Meals and Drug Administration (FDA) and federal authorities are additionally conducting separate investigations into the corporate.
One other lawsuit filed by a former Juul worker final month claims the corporate knowingly shipped out 1 million batches of contaminated mint e-liquid.
New York is only one of many states which have made bans to flavored vaping merchandise amid well being issues from vaping associated sicknesses and deaths. Massachusetts, Michigan, and California even have related bans. President Donald Trump has additionally mentioned that he needs to ban flavored e-cigarettes nationwide and concern new regulatory steerage on vapes.
Digital Tendencies reached out to Juul to touch upon the brand new lawsuit, and a spokesperson mentioned they’re cooperating with all lawsuits and investigations.
“Whereas we now have not but reviewed the grievance, we stay centered on resetting the vapor class within the U.S. and incomes the belief of society by working cooperatively with attorneys normal, regulators, public well being officers, and different stakeholders to fight underage use and convert grownup people who smoke from flamable cigarettes,” the Juul spokesperson advised us. “As a part of that course of, we lately stopped accepting orders for our Mint JUULpods within the U.S., suspended all broadcast, print, and digital product promoting within the U.S. and are investing in scientific analysis to make sure the standard of our FDA Premarket Tobacco Product Software (PMTA) software and increasing our dedication to develop new know-how to scale back youth use. Our buyer base is the world’s 1 billion grownup people who smoke and we don’t intend to draw underage customers.”